“Great customer service is a critical competitive advantage for a business.” -Steve Benson

As a small pest control company, it can be daunting to compete with larger franchises that have more resources, brand recognition, and established reputations.

However, with a strategic approach and a focus on providing excellent service, small pest control companies can not only survive but thrive in a competitive market. In this blog post, we’ll explore some tips for small pest control companies to compete with franchises.

Here are 5 ways to win the job against the big guys! 👊

1. Focus on personalized customer service

One of the biggest advantages of being a small business is the ability to offer personalized service. Small pest control companies should focus on building relationships with their customers by providing prompt, friendly, and professional service. Taking the time to listen to their customers’ concerns and addressing them in a timely manner can go a long way in building trust and loyalty.

2. Establish a strong online presence

In today’s digital age, having a strong online presence is crucial for any business. Small pest control companies should invest in a well-designed website that showcases their services, team, and customer reviews. A website can also be optimized for search engines so that potential customers can easily find the business when searching for pest control services in their area.

3. Utilize local marketing strategies

Small pest control companies should focus on marketing their services to their local community. This can include advertising in local newsletters, sponsoring community events, or offering discounts to local businesses. Networking with other local businesses and building partnerships can also help increase brand awareness and generate new leads.

Building a strong online reputation is an essential component to any marketing- online or offline.

4. Leverage technology

Small pest control companies can leverage technology to streamline their operations and improve customer service. For example, using a customer relationship management (CRM) system can help track customer interactions and provide personalized service. Implementing online booking and payment systems can also make it easier for customers to book appointments and pay for services.

5. Build a referral incentive

Offering affordable pricing, bundled packages, or referral discounts can also help attract new customers and retain existing ones. Once a customer has been with you and signed up for a service contract, offer them a discount to them and their friend or neighbor if they refer your business to them.

Need help building your business for success?

Home Service Pup provides an all-in-one customer service solution that can help you stand out from competitors, big and small, by delivering the best service. Our time saving solution makes it quick and easily for customers to contact you, to follow-up on leads, and to provide service before, during and after the sale.

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